It’s one of the hardest things to do when it comes to managing a band on Facebook. The “Like” button can make or break you when it comes to snagging gigs and your group’s overall social outreach. We’ve all grown to dislike—and ignore—the person who posts too much, begs for page views, and shares irrelevent stories and links. Don’t be that person, we’ll show you how. Here are a few ways to improve your number of “Likes” on your band’s page and give your fans what they want on Facebook.
Share the love
Don’t be afraid to invite your friends to like your page. They are your friends, after all. Sending them an invitation to like your page or sharing it on your own timeline once or twice won’t put you over the “obnoxious Facebook user” fence. Make this your first move when creating a page for your band.
Build your profile
Make sure you’ve filled out everything you can on your biography. Upload a photo, name all of the band members, add a current location, include contact information, and upload pictures from past shows. Fans don’t want to Like an empty profile.
Create a personal website
Sure, Facebook has a music player for fans but having your own site is a necessity. Find a design-savvy friend or go at it yourself, but make sure you have all of the basics: bio, music player, contact info, and a show schedule. Put a Like button/box on your site so people who visit can easily access your Facebook timeline. This will help bring in more Likes.
Add Facebook to your email signature (and shows posters)
This may seem like something that won’t make much of a difference, but when contacting venues and promoters, email is the first impression you’ll make (most of the time). Giving them access to your Facebook page will allow them to share and promote your band page when advertising upcoming shows. Just watch the Likes spike. Don’t forget to throw a link on any show posters you promote with.
Interact with other users
Take some time to post comments and share other musicians/bloggers/fans Facebook pages. The more people who see your page, the more likely you are to bring in more fans.
Comment on blogs
Find local music bloggers (or not-so-local) and leave comments asking them to check out your page. Don’t worry, if you do it correctly it won’t come off as spammy. Bloggers are always looking for new bands to profile, so you’re helping cut down on their workload. Try saying something like this: “I noticed you did a piece on (name a band who’s similar to your genre that they’ve written on). My band ____ has a similar sound. Check us out and let me know what you think!” Make sure you make the comments using Facebook so it links directly to your band’s timeline.
Upcoming shows, music reviews, band updates—make sure you’re keeping all of your Facebook fans updated. Posting daily and giving valuable information to your followers will help make you become a reliable source of info. And trust me, word will spread.
Targeted Facebook Ads
Promote your band to specific demographics with personalized Facebook ads. They’re relatively cheap and help expand your brand past your own friend’s lists. It’s not a scam, we promise.
If you want to get really fancy, offer incentives to your fans for getting the most traffic to your Facebook page. Ask them to share your page on their own timeline and offer free show tickets or merch to the person who brings in the most people. This is better to attempt when you have a stronger base of Facebook likes to avoid an unsuccessful competition.